The Impact Of Digital Transformation On Language Training



The term “digital transformation” is nothing new and has been used in various contexts for some time. Our current global pandemic is forcing cities and entire countries to adopt policies of social distancing, causing digital transformations to be accelerated in organizations and institutions needing to adapt fast.


Digital transformation is the process in which an organization adopts a digital approach in its activities, using tools and techniques that allow greater agility, flexibility, control, and optimization of resources, resulting in a better return on investment (ROI). Social distancing measures and quarantines adopted around the world have impacted, if not all, the vast majority of economic sectors, but the educational sector was hit hardest. The entire structure of educational institutions had to be reimagined to keep business running and students learning.

Below we reiterate four tips as your educational institution acclimates to continued digital transformation.


Provide quality content suitable for digital education


Just as in face-to-face (F2F) education, online teaching also requires that your curriculum and content catalog be of high quality to provide effective learning. The difference is that in the digital world it is even more important that you offer this material in an adapted and personalized way.


Learners need to have access to materials with which they identify themselves and feel engaged to study, making them more adherent to the self-studying moments and also increasing the absorption of the knowledge transmitted in each lesson.


Offering a diverse collection of educational content, easily accessible, constantly updated and with different types of approaches is essential to ensure student engagement.


Equip, prepare, and train your teachers


Digital tools are essential for your school to carry out a complete digital transformation, but it is worth remembering that they are complementary – not substitutes – to the efforts of your team of teachers. Here at Voxy we always talk about using software to take advantage of the potential of technology, allowing people to explore what humans do best.


Your teachers must have digital tools at hand that enable them to maximize their potential. This means not only a videoconference solution between teacher and learner, but also a platform for managing the live class schedule, dashboards for monitoring the performance of each class or specific student and, clearly, the appropriate training for each of these solutions.


Like you, your teachers also need to supplement the best way to continue delivering quality education, and proper training of the teaching staff is essential to ensure a smooth transition without quality loss.


Take advantage of the digital flexibility


An intrinsic characteristic of the internet is flexibility. Nowadays it is rare to be at a location that does not offer connection via wi-fi or at least has a good data signal for mobile internet. Of course, the internet is not always available, so it is also important to offer an offline solution that is accessible, but all this connectivity means that you can take advantage of this flexibility in favor of your school as well.


Look for a way to offer your education not only on laptops and desktops, but also on mobile devices such as smartphones and tablets. Currently, in Brazil, each person spends an average of 4 hours and 45 minutes a day on their personal devices. The digital transformation helps you to insert yourself in this important space of our day-to-day.


It is also necessary to understand how people interact with content these days, and an important concept that has been gaining momentum in recent times is that of microlearning. In its simplest form, microlearning is a method of learning that delivers information in a smaller and easier-to-digest format. Yet, microlearning isn’t only bite-sized training. Microlearning is hyper-focused and offers the right amount of information in the right amount of time, to help learners achieve specific goals.


Keep track of your performance and results


An interesting feature of digital solutions is that they allow the collection and analysis of several data and information, which is extremely useful for your school to understand not only the evolution of each student throughout the course but also the financial return on the investment (ROI) achieved in the digital transformation itself.


While your teachers can monitor information such as the individual progress of each learner or class, student engagement during the course and other information on teaching performance, your school can track the use of the digital platform, the number of learners over time and other data that help to identify the impacts of all these movements on your business results.


If you work in an English school and want to keep up with the digital transformation so you can not only take advantage of new opportunities in online education but also offer even better learning to your students, count with Voxy to help you.


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Author - Matheus Torrano (Matheus is a Marketing Analyst at Voxy. Part of the Marketing team, he works hard to create valuable experiences that bring more happiness into people’s lives. He has a Bachelor’s degree in Business Administration by FEA-RP/USP and years of experience in marketing and communication.)



Contact Hysan Pro to count with Voxy to help you for keeping up with the digital transformation.


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